Growth Audit
- Full teardown of your ad accounts
- Where you're wasting spend, and how much
- Prioritized fix list + readout call
Good if: you suspect money is leaking.
AI-powered growth consulting
Your growth team, without the headcount.
Hi — I'm Rafael. I help startups and scale-ups grow with AI-sharpened paid media: senior strategy, hands-on execution, and reporting you'll actually read — without the cost of a full in-house team.
$10M+
monthly budgets managed
-40%
acquisition cost cut
2×
qualified leads scaled
9+
years in growth
Experience from teams at
Services
Pick how we work together
Three clear ways to put senior, AI-equipped growth firepower behind your acquisition. Every package starts with a free intro call.
Fractional Growth Lead
- Senior growth ownership at part-time cost
- Strategy, experiments, team & agency management
- Weekly reporting you'll actually read
Good if: you need a growth brain, not another vendor.
Paid Media Management
- Hands-on across Google, Meta, TikTok
- Creative testing + landing-page CRO
- Month-to-month, no lock-in
Good if: you want an operator in the account.
Free intro callAuditPlanCompounding results
No retainers until you've seen the plan.
Results
Results I can talk about on our call
Real outcomes from real budgets. I keep client names for the call — here's the shape of the work.
6 figures
Wasted spend, eliminated monthly
Found and cut six figures a month in wasted ad spend for a DTC beauty brand — then built the BI, MMM and incrementality stack to keep it from creeping back.
-40%
Acquisition cost, cut
Cut customer acquisition cost up to 40% for a streaming giant with incrementality testing — geo holdouts and ghost bids, not vanity metrics.
2×
Qualified leads, doubled
Doubled qualified lead volume for a digital bank at only +15% cost per lead by expanding into new channels and automating bidding.
4.9/5
AI product, shipped and loved
Co-founded an AI product — 1,300+ reports sold, rated 4.9/5, used by agents at top real-estate brands.
Get results like these
Free intro call · no retainers until you've seen the plan
About
Hi, I'm Rafael.
Based in
Denver, CO · Trilingual (English · Spanish · Portuguese) · Remote-friendly
For 9+ years I've grown mobile subscription, fintech, and DTC products with data-driven paid media — owning budgets of $10M+ a month across Google, YouTube/CTV, Meta, TikTok, Apple Search Ads, programmatic, and affiliate.
I've led growth in-house and at agencies for teams at Hulu, Disney, Varo, Quontic, Wpromote, and Merkle — doubling lead volume, cutting acquisition cost 15–40%, and winning a US Search Award along the way.
My approach is simple: relentless experimentation, honest incrementality measurement, and AI woven into every workflow — so a small team moves like a big one.
Contact
Let's talk growth
Tell me about your product. I'll reply within one business day to set up a call.