Growth Strategy
Find the constraints. Define the next move.
- Ad account audits and measurement reviews
- Quantified opportunities to reduce wasted spend
- Prioritized growth plans and strategic recommendations
Independent performance marketing company
We bring paid media, measurement, and AI automation into one growth practice. Find wasted spend. Test what drives acquisition. Turn performance data into better investment decisions.
Capabilities
Connected expertise. Commercial focus.
Strategy, media, measurement, and automation work together. We connect these disciplines around your business priorities, from the initial growth plan to ongoing testing and optimization.
Performance Media
Connect media investment to customer acquisition.
- Paid media management across Google, Meta, and TikTok
- Creative testing and landing-page optimization
- Channel testing and budget allocation
Measurement & Intelligence
Understand what drives performance and where to invest.
- Business intelligence dashboards and integrated reporting
- Marketing mix modeling and incrementality testing
- Measurement plans that inform media investment
AI & Automation
Improve how growth work gets done.
- Connected data pipelines and automated reporting
- AI-enabled analysis connected to business data
- Campaign and bidding workflow automation
How we work
We assess your goals, agree on a plan, and measure progress together.
- Discovery
- Performance audit
- Growth plan
- Execution & measurement
Results
Performance with measurable business impact.
Selected career outcomes from our founder's in-house, agency, and entrepreneurial work. Experience across DTC, streaming, fintech, and AI.
6 figures
Monthly wasted spend eliminated
Identified and eliminated six figures in monthly wasted ad spend for a DTC beauty brand, then built business intelligence, marketing mix modeling, and incrementality measurement to support ongoing decisions.
-40%
Lower customer acquisition cost
Reduced customer acquisition cost by 40% for a streaming company through incrementality testing and measurement-led optimization.
2×
+15% cost per lead
Lead volume doubled
Doubled lead volume across B2B and direct-to-consumer channels for a digital bank, with a 15% increase in cost per lead, by expanding channels and automating bidding.
4.9/5
AI product adoption and satisfaction
Co-founded an AI product with 1,300+ reports sold and a 4.9/5 rating, used by agents at leading real-estate brands.
Discuss your objectives
Every engagement starts with your business objectives.
About Imobi Digital
Clear priorities. Accountable execution.
Imobi Digital is an independent performance marketing company based in Los Angeles. We connect growth strategy, media, measurement, and AI around a shared objective: profitable customer acquisition.
We bring planning, testing, and reporting into one operating process. Business priorities guide the work, evidence informs decisions, and clear reporting keeps performance accountable.
Leadership
Rafael Prata
Founder
Rafael brings 9+ years across DTC, fintech, and streaming, with experience at ONE/SIZE, Hulu, Varo, and leading performance agencies. He has managed $10M+ monthly media budgets and co-founded FliPro, an AI-powered real-estate product. His work connects hands-on media execution with measurement engineering.
View leadership experienceBased in
Los Angeles, CA
Your next stage starts here
Let's talk growth
Tell us about your business and growth priorities. We'll reply within one business day to set up a call.
rafael@imobidigital.com
Los Angeles, CA